We're looking for a Creative Media Buyer to manage our full-funnel paid media strategy across Meta, Google, SMS, and email—while also sourcing and creating user-generated content (UGC) assets that actually convert. You'll be responsible for both creative production and media buying execution in the insurance vertical. What You'll Own: Sourcing, directing, and producing UGC videos and static assets that resonate with insurance buyers. This means working with creators, reviewing performance data, and iterating on what works. Building and optimizing paid campaigns across Meta and Google, managing budgets and bid strategies to hit ROAS targets. Managing SMS and email workflows—segmentation, timing, messaging—to nurture leads through the funnel. Testing creative variations, audiences, and placements systematically. You'll analyze performance data and recommend pivots quickly. Collaborating with the product and sales teams to understand customer pain points and translate that into campaign angles. Manage the funnels and improve them to achieve the highest level of quality leads while keeping the CPL profitable. This is PAY PER LEAD (PPL) business model so you have to factor in keeping the CPL below sell-price. Who You Are: You have 2+ years running paid media campaigns at scale—ideally across multiple platforms (Meta, Google, or both). You understand UGC and can source creators or brief them effectively. You know what makes direct-response creative work. You're comfortable with SMS and email marketing fundamentals and understand how they fit into a broader acquisition strategy. You're analytical. You read dashboards, set up proper tracking, and make decisions based on data, not gut feel. You've worked in or understand the insurance industry (or are willing to learn it quickly). You're organized, detail-oriented, and can manage multiple campaigns simultaneously without dropping balls.