Creative Strategist (Remote) — DTC Beauty Brand Scaling Past $3M ARR
MarketingEdric Keitaro
$2k – $6k
Monthly
Location: Remote (US timezone overlap preferred) Type: Full-Time Comp: $4.5K/month base → $5K at 90 days + performance bonus tied to ROAS We bootstrapped a DTC anti-aging skincare brand to $3M+ ARR in under a year. Just sharp creative, aggressive Meta spend ($150K/month), and a product women genuinely love. We're looking for a Creative Strategist to own the creative engine. This is not a content creator role. This is not a social media manager role. You'll own the ideas, angles, and briefs that directly feed $150K/month in Meta ad spend, and you'll see the performance of every concept you write. If you've never obsessed over hook rates, thumbstop ratios, or why one angle crushed at 4x ROAS while another flatlined, this isn't for you. If you have, keep reading. What You'll Own UGC pipeline, end to end. Sourcing creators, writing briefs, directing edits, iterating on winners. You decide the concepts, hooks, scripts, and visual direction. Static ad briefing. 15+ concepts per week for our designer. Every headline, subhead, visual callout, and CTA. Repurposed video edits. 10+ per week from our existing UGC library, you write the cut sheets, our editor executes. Research and angle development. Review mining, Reddit, organic social, competitor libraries. You find the sub-avatars nobody else is targeting and build creative that speaks directly to them. Performance analysis. Weekly Ads Manager review. Diagnose what's winning, kill what isn't, and feed those learnings into the next round of briefs. These volume numbers are a starting baseline. We're an AI-native team and expect to scale creative output aggressively, part of your job is finding where AI expands volume without sacrificing quality. Who You Are 1–3 years in DTC performance marketing. Beauty, skincare, or CPG strongly preferred. You understand direct response. Awareness levels, sophistication stages, hook-body-CTA architecture. You know why an ad converts, not just that it does. You can show your work. A portfolio of ads you briefed or created that actually ran on Meta, with performance context. You think in angles, not aesthetics. You know the difference between a pretty ad and one that converts. You've briefed UGC creators before. Sourcing, scripting, directing, revising — the full loop. You're AI-native. We run on Claude. You should already be using AI to accelerate research, hook generation, and brief production — with real judgment layered on top. You're built for volume. 30+ deliverables a week doesn't scare you because you've systematized your process. You want to go deep on one brand. Not a stepping stone. We're building something and want someone who wants to build it with us. Compensation Base: $4,500/month, moving to $5,000/month after a successful 90-day review. Performance bonus: Starting month two, you earn a percentage of Meta spend on ads you briefed that hit our ROAS target. Reviewed quarterly and scaled as the brand grows. Realistic total comp: $5,700–7,000/month once ramped, depending on creative performance. Your bonus is funded by actual profit, not fundraising. When your ads work, you get paid more. That's the whole structure. Why This Role You'll be Creative Strategist #1 at a brand actively scaling toward category leadership in non-invasive anti-aging. Direct access to the founder, full visibility into performance data, real creative ownership. Most creative strategist roles mean you're one of fifteen people touching a brief. Here, you own the brief. You own the pipeline. You own the results. We're launching new products over the next 12 months and expanding into new markets. The creative function scales with the brand — and so does your comp and scope. How to Apply Include the following in your application: Links to 2–3 DTC ads you briefed or created (Meta preferred). Tell us the angle, why you chose it, and how it performed. Answer this in 2–3 sentences: What's the difference between a "brand" ad and a "performance" ad — and why is that distinction mostly wrong? No portfolio or specific answers means an automatic pass. We're looking for people who take creative seriously enough to show their work.

