We're a fast-growing US supplement brand spending $10M per month on Meta ads. Our biggest winners are long-form native ads and long AI video ads: drama stories, songs and Pixar-style animation, 5–10 minutes long. We're looking for strategists who have already built ads like these and scaled them. This role is for high performers with no ego. Experienced candidates only. Requirements (all mandatory) • Supplement brand experience. You've worked on ads for supplement brands, not just general ecom. • Proven scale. In a single month, the ads you made spent $400K–$1M+ combined, and you can show it. • Long-form native ads. You write 1,000+ word story-led native ads that read like a real person and sell without sounding like an ad. You create the images for them yourself in Higgsfield. • Long AI video ads. You can concept and script 5–10 minute AI drama, song and Pixar-style ads that hold attention to the end. • DTC principles. You know awareness levels, angles, hooks, mechanisms and offers. • Meta metrics. You can read Ads Manager without help: hook rate, hold rate, CTR, CPM, CPA and ROAS. You know what each number says about the ad and what to change. • Spy tools. You use ad spy tools to find what's scaling right now. • Market knowledge. You know the top brands in the supplement niche. The job • Concept, research and write long-form native ads, including making their images in Higgsfield. • Write scripts for long AI video ads and brief the video editors. • Review every cut from the video editors and give clear feedback on what needs to change. • Open new audiences with new avatars, angles and formats. • Make variations of winning ads to keep them scaling. • You can work with our video editors, or bring your own if you prefer. Pay Our bonus structure is built so that you make money when your ads win. Our creative strategists earn $40–50K per month from bonuses within 3 months of starting. Trial You start with a one-month paid trial. At the end of the month, we look at your results and decide together whether to continue. How we work • Transparency and honesty. We say things straight, both good and bad. If something is off, you'll hear it from us directly, and we expect the same from you. Nobody talks behind anyone's back. • Respect. Everyone on the team gets treated with respect, every time. • No ego. The best idea wins, whoever it comes from. Feedback is how we get better, not a personal attack. • Solution focus. When you hit a problem, come with a few ways to fix it, not just the problem. • Team spirit. We help each other out. When one of us wins, we all win. How to apply 1. Loom video (3–5 min max): • A short summary of your experience. • Why you're the best fit for this role. • Walk through one winning ad you made: the angle, the hook, and why it scaled. 2. Recent ads with proof of spend: • At least one long-form native ad (1,000+ words) and at least one long AI video ad you made recently. • A screenshot from Ads Manager of the spend on both the long-form native ad and the AI video ad, with the date range showing. • A screenshot showing the total monthly spend on ads you made ($400K+ in one month). • Ads without a spend screenshot won't count. 3. Answer these in writing: • Which supplement brands have you worked with? • What's the most your ads have spent in a single month, in total? • Which spy tools do you use? • Which supplement brands do you think are the best at ads right now? • Which masterminds are you part of? Which books have shaped how you write ads? • Will you work with our video editors or bring your own? • How much base pay do you want per month for 15-20 concepts per week? (USD)
Required skills