Head of CRO (DTC Supplement Brand)

About us We're a fast-growing DTC subscription supplement brand that launched in 2026 and scaled to an 8-figure annual run rate in under a year. We're lean, Meta-heavy, and direct-response at our core, with roughly 1.5 million monthly visitors. About this role Your mission is to increase revenue per session by raising conversion rate and AOV, and to make the customer experience across our funnels as smooth as possible. You'll report directly to our cofounder and CMO, work hands-on with our developers and graphic designer, and eventually build and lead your own team of CRO specialists. What you'll own - Testing system: track every test, hypothesis, and result, and iterate on what you learn - Roadmap: find the biggest funnel bottlenecks and prioritize tests against them - Execution: ship tests with our developers and graphic designer, running directly in Checkout Champ - Funnel experience: a seamless journey from landing page through checkout - Team: hire and manage CRO specialists as the function grows Your first 90 days 1. Build the test tracking system 2. Identify the biggest bottlenecks and build the roadmap 3. Start executing and deliver big wins in conversion rate and AOV Must have - Senior direct-response DTC operator with a proven record of significant CVR and AOV wins - Supplement experience preferred; beauty or health and wellness also considered - Has worked closely with developers to ship tests - Able to work consistent EST-overlapping hours (you don't need to be US-based) Nice to have - Experience with Checkout Champ - Has managed CRO specialists - Familiarity with brand building - Based in New York A typical week A call with our cofounder, hands-on work with developers and a graphic designer, and over time, managing your own CRO team. Compensation $10,000 base plus a performance incentive tied to the results you drive. Fully remote. Immediate start preferred.