We're building the creative foundation for our ecommerce brand and need an experienced strategist to lead it. What You'll Own: You'll develop our overarching creative strategy—the messaging, visual direction, and storytelling approach that sets us apart in a crowded market. You'll own the creative brief process, working backward from business goals to define what actually needs to be made and why. You'll guide creative execution across channels: paid social, email, website, and brand assets. You'll collaborate with our design and content teams to ensure consistency while pushing creative boundaries. You'll also analyze performance data to inform what's working creatively and where to evolve. Who You Are: You have 5+ years of experience in ecommerce marketing or brand strategy, with a track record of developing creative strategies that drive measurable business results. You're fluent in platform capabilities—Instagram, TikTok, email, web—and understand how creative needs differ across each. You can articulate strategy clearly in writing and bring teams along your thinking. You're equally comfortable with hard metrics and softer brand intuition; you don't see them as opposing forces. You've worked with external creative talent (agencies, freelancers, in-house teams) and know how to brief them effectively. You're detail-oriented but focused on the big picture first.