Creative Strategist (META ADS)

We're looking for a Creative Strategist to develop and execute high-impact ad creative strategies for Meta platforms (Facebook, Instagram, Threads). You'll work closely with our team to conceptualize, test, and optimize ad campaigns that drive measurable results for our business. What You'll Own: You'll develop creative briefs and strategic frameworks for Meta ad campaigns. You'll oversee the ideation and production of ad creative—from copywriting and visual concepts to video and carousel formats. You'll conduct A/B testing on creative elements, analyze performance data, and iterate on winning concepts. You'll collaborate with designers, copywriters, and media buyers to ensure creative aligns with campaign objectives and audience insights. You'll track metrics like CTR, conversion rate, and ROAS, then use those insights to recommend creative pivots and new directions. Who You Are: You have 3+ years of experience developing creative strategy for paid social, ideally on Meta platforms. You understand Meta's ad formats, audience targeting, and pixel tracking. You're data-driven—comfortable reading performance reports and translating numbers into creative recommendations. You have strong project management skills and can juggle multiple campaigns simultaneously. You've either created ad creative yourself (copy, design, video briefs) or worked closely with creative teams. You're curious about what resonates with audiences and can articulate why a creative direction might work. Bonus if you've managed performance budgets or worked in an e-commerce or DTC environment.