by Anova Labs·Remote·6+ mo·Posted 8d agoWe're building a mobile gaming studio focused on launching, scaling, and monetizing highly addictive, viral mobile games. Our first game is in development and we're looking for the growth leader who will take it to market and build the system behind every launch after it. We want someone who has actually scaled mobile games before: a former mobile gaming founder, a CMO or Head of Growth at a gaming studio, a senior media buyer who has profitably scaled games, or a growth operator who understands both product and acquisition. We care about proven results, not titles or years of experience. Experience at an established publisher with high-ranking App Store games is a big plus. What you'll own → Finding game concepts with strong viral and commercial potential → Reverse-engineering competitors' growth and monetization strategies → Building financial models to decide which games are worth launching and scaling → Running paid user acquisition across Meta, TikTok, Google, AppLovin, Unity, and other gaming channels → Working with developers to improve retention, engagement, and monetization → Setting clear KPIs for testing, killing, iterating, or scaling each game → Building a repeatable system for launching profitable mobile games What you should know cold → Mobile game unit economics: CPI, CAC, LTV, ROAS, ARPU, ARPDAU, retention, payback periods, cohort profitability → Monetization: in-app purchases, rewarded ads, interstitials, hybrid models → Game analytics: D1 / D7 / D30 retention, ROAS curves, LTV by cohort → Viral game mechanics and what makes simple games addictive and shareable → Creative strategy: testing hooks, analyzing competitors, scaling winning concepts → Taking a game from initial testing to profitable daily ad spend Preferred background Hypercasual, hybrid-casual, idle, puzzle, or other viral mobile categories. This is not a role for someone who only knows how to run ads. We want someone who can look at a game, estimate its acquisition economics, see its monetization potential, and build a plan to scale it. Compensation $7,000–$15,000/month depending on experience and track record. Remote. Full-time or contractor, flexible for the right person. How to apply Send us: 1. Mobile games you've personally launched, grown, or scaled 2. Your role and the results you achieved (revenue, ad spend, ROAS, CPI, LTV, or similar) 3. Your experience with mobile game monetization and unit economics 4. One mobile game you think has strong scaling potential today, and why We're prioritizing operators with real results over traditional resumes.
Required skills
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