Head of Performance Creative Company: AvantLights Compensation: $8,000–$12,000/month, depending on experience Type: Full-Time Focus: DTC / Direct Response / Performance Creative The Role AvantLights is looking for a Head of Performance Creative to own creative strategy and output across our portfolio of high-growth DTC and telehealth brands. We spend heavily across Meta and other paid acquisition channels, and creative is one of the biggest levers in our business. We are not looking for a traditional brand creative director. We want someone who understands direct-response advertising at scale — someone who can look at performance data, identify why an ad is winning, develop the next 20 iterations, find entirely new concepts and angles, and build a creative machine capable of feeding multiple brands. Your job is simple: Help us find more winning ads and unlock more profitable ad spend. What You'll Own Own performance creative strategy across the AvantLights portfolio Manage and improve creative output across multiple brands Develop new hooks, angles, mechanisms, concepts, formats, and offers Analyze creative performance and identify what's actually driving CAC and spend Build systems for rapidly iterating winning ads Identify creative fatigue before it impacts performance Work directly with media buyers and operators to understand what each brand needs Study competitors, Meta Ad Library, funnels, advertorials, and emerging trends to continuously generate new concepts Manage creative strategists, editors, designers, UGC creators, and other creative resources Improve creative production velocity without sacrificing quality Take winning concepts from one brand and identify opportunities to apply the underlying insight elsewhere Build a clear weekly creative testing pipeline for every major brand What We Care About We don't care about making pretty ads. We care about: Winning concepts Lower CAC Higher creative hit rate More creative volume Faster iteration More profitable spend You'll be expected to understand the numbers behind the creative, not just the creative itself. You Might Be a Fit If... You've led performance creative for a DTC, subscription, health, wellness, or telehealth company You've worked with brands spending $1M+/month on paid social You deeply understand Meta advertising and direct-response psychology You know the difference between producing more ads and producing more concepts You can break down exactly why a winning ad is working You understand hooks, mechanisms, awareness levels, advertorials, VSLs, UGC, statics, and landing-page congruency You're extremely analytical and comfortable making decisions from performance data You've managed creative teams and can hold people accountable to output You're obsessed with finding the next winning angle You move extremely fast What We Don't Want This probably isn't the role for you if your background is primarily: Organic social content Traditional branding Brand identity Commercial production Graphic design without performance marketing experience Beautiful creative that doesn't convert isn't useful to us. How Success Will Be Measured You'll have direct visibility into the performance of the creative you oversee. Your scoreboard will include: Number of genuinely new concepts tested Creative testing velocity Creative hit rate Spend generated by new winning creative CAC / ROAS improvement Number of scalable winners produced Speed of iteration on winning concepts Overall profitable spend capacity unlocked across the portfolio Why This Role Is Interesting You'll be operating across multiple brands with significant paid-media budgets rather than working on one product indefinitely. That means more data, more tests, more opportunities to find winners, and the ability to see your work translate directly into millions of dollars of advertising decisions. You'll work closely with the founders, operators, and media-buying teams and have significant control over how we build the creative organization. We're looking for someone who wants to build one of the strongest performance creative machines in DTC. How to Apply Send us: The brands you've worked with Approximate monthly ad spend you were responsible for Examples of ads or concepts you've developed that scaled The performance those creatives achieved, where possible A short explanation of your process for finding and developing winning creative concepts Bonus: Send a Loom breaking down one winning ad you've worked on, why you believe it worked, and what you would have tested next. If you can't speak confidently about CAC, ROAS, creative testing, and scaling, this probably isn't the right role.