We're a DTC brand in women's fashion running daily spend on Meta. Not general apparel — a functional, problem-solving accessory for women 45-65, sold cold-traffic direct response. All short-form video (15-30s), UGC-style, produced by an in-house team of 5 editors plus an AI UGC pipeline. The founder currently runs creative strategy himself, profitably. This seat exists to take it over and speed up our scale-back — we were at $12-15k/day in spend before back-to-back account takedowns (competitor games, not compliance), rebuilt clean, and are climbing from $3k/day now. We've rebuilt to five figures daily before. You'd be catching the bottom of the curve. The role: Own the weekly creative loop. Review what's spending profitably, diagnose WHY at the concept level (hook, action sequence, avatar, angle, format), and write briefs our editors execute without a single follow-up question. Output pace: 5-7 new concept briefs per week (each with multiple execution variants) plus iteration briefs keeping 5 editors at ~15 ads/day, split roughly 80% iterations on winners / 20% new concepts. You allocate that mix — prioritization IS the job. Comp — read this before applying: Base $2-3k/mo to start, base increases tied to spend-recovery milestones (we will recover fast) +3% of spend on winning ads from concepts YOU originate (winner = 1.6+ ROAS, top-10 spender, profitable; verified in Ads Manager). New concept = the whole iteration branch is yours Flat $300-500 bonus per winning iteration you direct on pre-existing concepts Run the math at recovery scale before you apply. If you need $4k+ flat regardless of output, this isn't your seat. If you back yourself to produce winners, the upside beats any flat rate you'd quote us.