Senior Creative Strategist for DTC Supplement Brand

Brand: Health & Wellness / Dietary Supplements Compensation: Negotiable monthly base + aggressive performance bonuses of up to 4% of ad spend. We spend heavily on paid advertising and are focused on aggressive scaling. Do not reach out if you are a junior or mid-level strategist. Expectations are high. Requirements: Full-time commitment. You will be responsible for 120–150 high-quality creative briefs per month. No lazy, bottom-of-funnel slop. Every brief must be backed by real research, performance data, customer insights, competitor analysis, and learnings from previous creatives. Must have experience working with a DTC brand that has spent over $500K on paid advertising. Strong understanding of Meta Ads, direct response marketing, consumer psychology, creative testing, and performance analysis. Experience in the supplements or health and wellness industry is preferred. Must be enthusiastic, proactive, responsive, and comfortable giving and receiving direct feedback. Must have consistent overlap with US working hours. First 90 Days: Take full ownership of creative strategy, consistently deliver 120–150 briefs monthly, identify winning angles, and improve overall creative performance. I want someone who can come in, understand the brand quickly, and execute without constant hand-holding. Weekly Expectations: Produce 30–40 well-researched creative briefs. Analyze winning and losing creatives to identify opportunities. Conduct competitor research and find new angles worth testing. Communicate regularly with the team and participate in performance review calls. Continuously improve creative output based on actual performance data. Important: This cannot be one of three brands you casually work on. I am looking for someone who will treat this as their primary focus and take full ownership of performance. I don't want someone who just pumps out briefs to hit a number. I want someone who understands why creatives work, knows how to find winning angles, and can consistently deliver quality at scale. To Apply: Let me know your portfolio, actual performance data, brands you've worked with, and your current availability. I will personally make the final hiring decision. I am looking to move quickly.