Company: Avant Focus: Paid Media / Performance Marketing Primary Channel: Meta Secondary Channels: Google, TikTok, AppLovin Role Type: Full-Time / Senior Leadership About Avant Avant is a performance-driven e-commerce and telehealth company operating and scaling multiple direct-response brands. We are an extremely creative-first organization. Our growth philosophy is simple: Creative is the targeting. We are not looking for someone whose entire strategy revolves around audience hacks, complicated bidding systems, or constant campaign restructuring. We care about: * Finding winning creative * Producing more of it * Understanding why it works * Testing new concepts rapidly * Giving creative teams useful performance feedback * Building clean, scalable media-buying infrastructure We need someone who understands that media buying exists to help us identify, validate, and scale winning creative. ⸻ The Role We are looking for a Head of Media Buying who can own paid media strategy across Avant’s portfolio, with the majority of the role focused on Meta. This is not purely a management position. You need to be capable of getting directly into ad accounts, diagnosing problems, launching campaigns, analyzing performance, restructuring accounts when necessary, and working alongside our operators and creative team. You should have managed significant advertising spend before and understand what an account looks like when it goes from a few thousand dollars per day to tens of thousands of dollars per day and beyond. You will work closely with: * Founder * Operators / Brand Leads * Creative Strategists * Editors * Growth Leadership Your job is to make sure our media-buying operation is simple, scalable, technically sound, and constantly feeding useful information back into creative. ⸻ Core Responsibilities 1. Own Meta Media Buying Across the Portfolio Oversee the media-buying strategy across Avant brands. You should be able to: * Audit ad accounts quickly * Identify obvious inefficiencies * Build appropriate campaign structures * Determine testing vs scaling structures * Manage budgets and scaling * Diagnose performance drops * Identify when creative fatigue is occurring * Understand account-level trends * Help operators make better daily buying decisions You should be comfortable personally jumping into accounts when needed rather than only delegating to junior buyers. ⸻ 2. Understand Meta Infrastructure Deeply You should have a strong understanding of the operational side of Meta, including: * Business Managers * Ad accounts * Pages * Pixels / datasets * Domains * Permissions * Account structure * Tracking * Attribution * Account health * Scaling across multiple ad accounts You should be able to look at our infrastructure and make recommendations about how it should be organized as we scale multiple brands. ⸻ 3. Build Simple, Repeatable Buying Systems We do not want complexity for the sake of complexity. Your job is to create buying systems that operators can understand and execute consistently. This includes: * Testing frameworks * Scaling frameworks * Budget guidelines * Campaign naming conventions * Kill / scale rules * Performance reporting * Account audit procedures * Creative testing processes The goal is to make media buying systematic without becoming bureaucratic. ⸻ 4. Work Directly With the Creative Team This is one of the most important parts of the role. Avant is heavily creative-driven. You should be able to look beyond ROAS and explain why certain creative is working. Examples: * Which hooks are working? * Which concepts are scaling? * Which avatars are responding? * Which formats are producing lower CAC? * Which creatives have strong spend but are beginning to fatigue? * Which winners deserve deeper iterations? * Which concepts should be killed? * Where should the creative team focus its next 50–100 ads? You will regularly provide feedback to creative strategists and editors. We expect you to speak the language of: * Hooks * Angles * Avatars * Mechanisms * Concepts * Formats * Iterations * Creative fatigue You do not need to be a copywriter, but you should understand direct-response creative well enough to make useful recommendations. ⸻ 5. Help Scale Winning Creative When we find a winner, your job is to help us extract as much scale as reasonably possible from it. You should understand: * When to increase budgets * When to duplicate * When to consolidate * When to expand into additional campaigns/accounts * When performance degradation is creative-related vs account-related * How to scale while preserving useful testing data We want someone who has actually experienced meaningful scale, not someone whose largest account spent $2,000/day. ⸻ 6. Develop the Media Buying Team As Avant grows, you will help build and manage the media-buying function. This may include: * Hiring buyers * Training buyers * Reviewing accounts * Setting expectations * Creating SOPs * Identifying weak buyers * Improving decision-making across the team You should eventually be able to oversee multiple buyers/operators while maintaining a high standard across the portfolio. ⸻ 7. Understand Other Paid Channels Meta will be the primary channel, but you should understand the broader paid acquisition ecosystem. Experience with the following is strongly preferred: * Google Ads * YouTube * TikTok * AppLovin You do not necessarily need to be the best buyer in the world on every platform. You should understand them well enough to: * Evaluate opportunities * Review performance * Identify whether execution is strong * Recommend testing strategies * Help us determine when a brand should expand beyond Meta ⸻ What We Are NOT Looking For We are not looking for someone obsessed with: * Interest targeting hacks * Lookalike audience tricks * Overcomplicated bid strategies * Constant campaign rebuilding * Tiny account optimizations with no meaningful impact * Making media buying unnecessarily complicated At Avant, we believe the biggest lever is generally: Better offers + better creative + more winning creative volume. The media-buying system should help us discover and scale those winners. ⸻ What We’re Looking For You should have: * Significant hands-on Meta media-buying experience * Managed substantial paid-media spend * Experience scaling direct-response offers * Experience with high creative testing volume * Strong understanding of Meta account infrastructure * Strong analytical ability * Strong understanding of CAC, ROAS, contribution margin, LTV, payback periods, and subscription economics * Ability to diagnose performance quickly * Ability to communicate clearly with creative teams * Ability to manage multiple brands/accounts simultaneously * Strong direct-response instincts * Willingness to personally get into the trenches Experience with e-commerce, subscription brands, health/wellness, supplements, beauty, or telehealth is highly preferred. ⸻ Ideal Candidate The ideal candidate has personally managed accounts spending tens of thousands of dollars per day or more. You have seen what happens when: * A creative suddenly scales * An account goes from $5K/day to $30K+/day * CAC begins rising * A winning concept becomes fatigued * Meta performance becomes unstable * Multiple brands need attention simultaneously You understand the difference between a problem that requires a media-buying solution and a problem that requires better creative. You are opinionated enough to make recommendations but data-driven enough to change your mind when the numbers disagree. Most importantly, you operate like an owner. ⸻ What Success Looks Like Within the first few months, we should have: * Clear media-buying standards across every brand * Cleaner Meta account structures * Faster identification of winning and losing creative * Better communication between media buying and creative * More systematic scaling of winning ads * Better visibility into creative fatigue * Stronger buyer/operator decision-making * A repeatable framework for expanding brands into Google, TikTok, and AppLovin * Less founder involvement required in day-to-day media buying Ultimately, your job is to help Avant turn creative output into profitable scale.