You're looking to build momentum and reach on social media—fast. Whether you're launching a brand, promoting content, or building an audience from scratch, you need someone who understands what actually drives engagement and viral moments. What You'll Own: You'll develop and execute a strategy to get your content in front of as many people as possible, as quickly as possible. This means identifying the platforms and formats where your audience is most active, creating or refining content that resonates, timing posts strategically, and leveraging trending topics, hashtags, and platform algorithms. You'll analyze what's working in real time and iterate quickly. Depending on your goals, you might also coordinate with influencers, explore paid amplification, or tap into communities where your message lands naturally. Who You Are: You have hands-on experience growing social media accounts or campaigns to significant reach. You understand how algorithms work across major platforms—TikTok, Instagram, YouTube, Twitter, or LinkedIn—and know what actually makes content spread versus sit flat. You're creative but data-driven: you can spot trends early and adapt fast. You've seen what viral looks like and know it's rarely accidental. You're comfortable with both organic and paid strategies, and you can articulate your approach clearly so we understand the reasoning behind each move.