The person were looking for will own the voice, ideas, posts, creative concepts, demo videos, and content direction across X. You should understand how to make people stop scrolling, how to turn founder thoughts into strong posts, how to write hooks that actually grab attention, and how to build content that feels native to X instead of generic corporate SaaS copy. You’ll be responsible for coming up with daily post ideas, writing strong tweets, building content angles around customer pain points, studying competitors, finding viral formats, and turning product features into content people actually care about. You’ll also work with designers and video editors to turn ideas into visuals, memes, graphics, demo clips, spokesperson ads, short-form videos, product walkthroughs, and creative ad concepts. This is not just a “social media manager” role. We need someone who can think like a creative strategist, write like a native X user, understand SaaS positioning, and direct creatives clearly enough that designers/editors can execute fast. You should be strong at: → X writing → Hook writing → Founder-led content → SaaS positioning → Competitor research → Creative direction → Demo video concepts → Product walkthrough ideas → Meme/ad concepting → Working with designers and editors → Turning pain points into content → Turning product features into clear creative → Spotting what will get attention before it’s posted The goal is simple: make the brand impossible to ignore on X. If you can get posts or videos to go viral, there will be strong bonus incentives. The more viral the content performs, the bigger the upside for you were talking thousands of dollars.