Xavier C.
Creative Strategist for 7–8 Figure Brands | Owning Meta Creative from Concept to Launch | 6 Years in Direct Response
Orlando, United StatesI take creative strategy off your plate, owning paid-social creative from concept to launch. I'm an aerospace engineer turned creative strategist for 7–8 figure consumer brands. I use my Creative Flight Control process to turn ad results into sharper briefs and clear testing priorities to improve hit rate. At Buff Muff Wellness, I led creative strategy and managed creators and editors, building a Notion workflow to speed up launches and feed results into new briefs. At mlab, a turned a fading top ad into a new control with multiple variations that generated 35,000+ sales. Through VisCap Media, I wrote video ads for brands including Blissy, Miracle Brand, and Nutrisystem. Available for creative strategy roles with ecommerce brands, particularly in health & wellness and physical products.
Featured work
VideoBuff Muff Method — Mother’s Day AI Video Ad
Rejeuve — Supplement Relaunch Emails
I take creative strategy off your plate, owning paid-social creative from concept to launch. I'm an aerospace engineer turned creative strategist for 7–8 figure consumer brands. I use my Creative Flight Control process to turn ad results into sharper briefs and clear testing priorities to improve hit rate. At Buff Muff Wellness, I led creative strategy and managed creators and editors, building a Notion workflow to speed up launches and feed results into new briefs. At mlab, a turned a fading top ad into a new control with multiple variations that generated 35,000+ sales. Through VisCap Media, I wrote video ads for brands including Blissy, Miracle Brand, and Nutrisystem. Available for creative strategy roles with ecommerce brands, particularly in health & wellness and physical products.
Featured work
VideoBuff Muff Method — Mother’s Day AI Video Ad
Rejeuve — Supplement Relaunch Emails