I'm a creative strategist and direct response marketer with 10+ years of experience writing for brands that need to convert in the hardest rooms: E-com, Real Estate, prop trading, crypto, sports betting, fintech, SaaS, luxury ecommerce, hospitality, and restaurant tech. My specialty is taking a complex, high-consideration, or heavily regulated offer and turning it into copy that stops the scroll, survives compliance, and still sells. Most recently, I was Head of Creative at a performance agency, leading creative across 30+ regulated accounts. I work across the full creative strategy and funnel: hooks and ad scripts, advertorials and long-form sales pages, email flows, and the positioning work that makes it all land. If your offer is strong but the message isn't carrying it, that's the problem I solve.