I'm a Bay Area creative strategist specializing in building direct-response ad systems and campaign frameworks that take e-commerce products from launch to profitable scale. Through my work with Meta and other paid channels, I've developed repeatable methodologies for testing offers, creatives, and performance marketing strategies that drive measurable results. I also apply this data-driven mindset to algorithmic trading on a funded futures account, where I've honed my ability to identify patterns and optimize systems under pressure. I work with founders to architect their go-to-market strategy, from initial offer validation through scaling, and love helping teams avoid costly testing mistakes by leveraging frameworks that actually work.