Senior Product Designer with 7+ years of experience owning end-to-end user experiences across responsive web, mobile, and digital products. Expert in translating complex business requirements and user needs into intuitive flows, high-fidelity Figma prototypes, scalable design systems, and polished experiences. Spearheaded the launch of a net-new streaming experience that achieved a 26% signup conversion rate while supporting products used by 100,000+ monthly users. Skilled in user research, rapid prototyping, usability testing, accessibility (WCAG), AI-assisted design workflows, and cross-functional collaboration from discovery through implementation.