Creative lead and producer with 15+ years turning business goals into creative briefs and directing the work from concept through delivery. Pitched, produced and directed roduced a 55-doc video rebrand for Pearson Education and 20 documentaries for Hazelden Betty Ford Foundation; managed $100K+ budgets and crews of 20+ across multiple states. Grew Fullbay’s YouTube from 2,000 to 440,000 monthly views with no paid promotion, including a first long-form documentary that passed 100,000 organic views in its first week.