I'm a creative strategist and direct response copywriter for DTC health and supplement brands. My work covers ad concepts, advertorials, listicles, and VSL scripts. Before copywriting I spent 12 years as a network engineer, working with complex systems where sloppy thinking cost real money. That background is why I research the mechanism behind a product before I write about it, and why I can translate technical claims into copy that non-technical buyers actually understand. For creative strategy I use the Creative Engine System, a framework built on data from 50,000+ ads and $300M+ in tracked ecommerce sales.