I’m a creative and marketing leader with 25+ years of experience across brand strategy, design, product development, and integrated marketing. I specialize in translating consumer insights, market trends, and business objectives into compelling creative strategies, distinctive brand experiences, and products that drive growth. Throughout my career, I’ve led multidisciplinary teams, developed brand and product narratives, directed integrated campaigns, and built creative processes that support both innovation and execution. At ENCORE Hospitality, I helped grow revenue from approximately $10M to $50M over seven years while expanding the creative team from 3 to 16. My approach combines strategic thinking with hands-on creative direction, connecting audience understanding, strong storytelling, and commercial priorities. I thrive at the intersection of creativity and business, helping teams develop impactful ideas, strengthen brand positioning, and turn opportunities into results.