I build full-funnel performance creative systems for B2C/DTC brands, connecting Meta ads, landing pages, and AI-assisted workflows into one conversion engine. My deepest rep set is paid social. Across 11 accounts at UGC Factory, including Withings, LendingTree, Gov+, and Wellow, I have written, directed, and built 225 ads across health tech, fintech, supplements, consumer services, and regulated verticals. For Withings, my work produced half of the account’s scaled US cold-traffic winners from 12% of total creative volume. The top ad cut CPA 69% and held 2.75x ROAS for 54 days, contributing to $189K in tracked revenue on $97K spend. I also build complex production and compliance systems. One recent fintech campaign involved 40 ads across 9 product lines, 8 creators, 4 editors, and a VO team, with constraints spanning NMLS, FTC actor portrayal, TILA/Reg Z, and insurance. My work now extends into landing pages, Meta publishing pages, statics, and AI-assisted production systems. I build the workflows behind the work: research pipelines, brief systems, script frameworks, QA loops, and landing page scaffolds that make each batch faster and sharper. Open to senior B2C/DTC creative strategy roles where paid social, landing pages, and AI systems are treated as one revenue engine.