Creative strategist and art director with 10+ years of experience in brand strategy, performance marketing, and integrated campaign development across beauty, wellness, lifestyle, fashion, and CPG. Skilled at translating cultural trends, consumer insights, and performance data into compelling creative strategies that drive engagement, acquisition, and revenue growth. Experienced in analyzing paid media metrics, including ROAS, CTR, CPA, conversion rates, and creative fatigue, to inform testing and optimization. Passionate about combining data-driven insights with creative storytelling to build impactful campaigns and grow brands.