I’m a Senior Content Manager and creative strategist with 7+ years of experience across beauty, e-commerce, and technology. At Starpil Wax USA, I owned paid creative strategy for professional and consumer audiences, from audience research and ad concepts through scripts, creative direction, and testing. Now at Gauntlet AI, I lead content across social, newsletters, webinars, and video. I combine hands-on copywriting and visual storytelling with experience directing creative contributors and using performance insights to improve the work.