I’m a Creative Director with 20+ years of experience developing advertising, brands, and integrated campaigns across agency, in-house, and independent creative environments. I lead teams, develop creative and brand strategy, and stay hands-on throughout the creative process—from concept and art direction through design and production. I enjoy solving complex problems, finding smart and resourceful ways to achieve more with less, and turning ideas into work that gets noticed and delivers measurable business results. Throughout my career, I’ve developed integrated campaigns spanning print, digital, social, out-of-home, video, branding, and innovative media for consumer, retail, B2B, and D2C brands. My work has contributed to measurable results including: • 300% membership growth for the Hasbro Toys G.I. Joe Collectors’ Club • 400% increase in event attendance for New Jersey Motorsports Park • 100% sales growth for Johnson’s Appliances • $12M increase in revenue for Papa Gino’s • $45M+ revenue increase through innovative media at The Philadelphia Inquirer • $16M revenue increase from an integrated campaign for Regent National Bank I’ve led creative teams, collaborated with executive stakeholders and clients, directed large-scale photography productions, and worked with designers, writers, illustrators, production teams, and other creative specialists to bring ideas to life. My background includes experience with global agencies, in-house creative teams, and my own independent creative practice. That combination has given me a broad perspective on both the creative and business sides of the work. Core areas: Creative Direction • Art Direction • Brand Strategy • Creative Strategy • Creative Concepting • Integrated Campaigns • Brand Development • Digital & Print • Out-of-Home • Creative Production • Team Leadership