Direct-response copywriter and creative strategist who writes the hooks, angles and scripts behind paid social ads, then reads the data to decide what to scale, kill and test next. Six-plus years in performance marketing and brand strategy for Google, Netflix, Android, Mondelez and Coca-Cola (Cannes Lions shortlist), now focused on DTC paid social: building angle and persona systems, writing high-volume UGC, native and AI-voiceover briefs, and directing editors from concept to final cut. Trained in consumer psychology and research: I find the emotional tension that moves cold traffic to a sale and turn it into copy.