I study why people click — and I build the creative that makes them. My work sits at an unusual intersection: performance creative for DTC brands and thumbnail strategy behind 1.3M+ views on YouTube. Both taught me the same thing — attention is earned in the first second, everything after is conversion. I work with supplements, beauty, wellness + other brands doing €500K–€5M annually. They're getting traffic but losing people somewhere between click and checkout. I close that gap through ads, copy, landing pages, emails and creative strategy. Results. Not aesthetics.