Lifecycle and email marketing professional with 8+ years of experience across beauty, fashion, retail, and e-commerce, with a strong focus on customer retention, engagement, and revenue growth. Experienced in developing and executing end-to-end email and SMS programs, including acquisition, welcome, cart and browse abandonment, continuity, winback, promotional, and product launch campaigns. Skilled in segmentation, A/B testing, performance analysis, and translating customer behavior and campaign data into actionable lifecycle strategies. Hands-on experience with platforms including Klaviyo, Shopify, and SMS marketing tools, with a track record of partnering cross-functionally across creative, brand, analytics, and e-commerce teams to improve the customer journey and drive incremental revenue.