SB

Sarah bondo

Performance Creative Strategist | Meta & TikTok Ads | Hooks, UGC Scripts & Creative Testing That Scale

ZAJohannesburg, South Africa
English, French
5 years experience
12:11 PM local time

About Sarah

I’m a performance-focused Creative Strategist specialising in Meta and TikTok advertising for e-commerce brands. I develop high-converting ad concepts, hooks, UGC scripts, and testing frameworks rooted in consumer psychology, competitor research, and creative performance data. Across my work, I’ve developed 320+ concepts and 160+ scripts, contributing to campaigns with results up to 4.7% CTR, 8.6% CVR, and 4.3 ROAS. I’m strongest where strategy, storytelling, and conversion-focused creative need to work together.

Skills

Creative StrategyPerformance CreativeUGC ScriptwritingHook WritingAd Concept DevelopmentPaid Social AdvertisingTikTok AdsCreative TestingConsumer PsychologyDirect Response CopywritingCreative Brief WritingCompetitor ResearchPerformance AnalysisContent Repurposing

Tools & software

Meta Ads

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