Brand marketer with 8+ years of experience building high-impact, insight-driven campaigns for global lifestyle brands including The North Face, Gymshark, and Abercrombie & Fitch. Skilled at owning the integrated marketing calendar end-to-end briefing creative and digital agencies, translating brand strategy into go-to-market execution across retail, digital, content, and experiential channels, and keeping storytelling consistent and on-brand at every touchpoint. Comfortable pairing creative instinct with data: manages multi-million-dollar agency and marketing budgets across North America, EMEA, and APAC, and tums consumer insight into growth opportunities and post-launch learnings.