I help organizations modernize their brand and marketing through strategic creative leadership, scalable systems, and AI-enabled execution that drives growth. Most recently I led creative strategy for a $300M+ global Education Technology portfolio at Texas Instruments — translating complex technical positioning into human, emotionally resonant brand systems across 10 international markets. Brand identity, integrated campaigns, product storytelling, content ecosystems built to perform, not just impress. My leadership style is player-coach. I build teams and stay close to the work. I pioneered AI-enabled creative workflows that returned 30% productivity gains — not by cutting corners but by removing friction and unlocking more time for the work that actually requires human judgment. While most are still debating AI’s role in creative, I have already operationalized it. I am drawn to organizations where brand is treated as a strategic asset.