I build brands that people don’t just recognize, they genuinely feel. Drawing on 16+ years of experience guiding strategic and creative direction for top CPG brands meeting at the intersection of Brand Strategy, Experience Design, and Integrated Marketing, I specialize in turning complex business challenges into clear, resonant brand stories and then making sure every touchpoint delivers on that promise. My work spans brand strategy, customer experience (CX), digital and product marketing, content strategy, and live experience design. I've led campaigns recognized with ADDY Best of Show, FIAP Gold, and ANA Multicultural Excellence Awards, across categories from restaurant launches to multicultural consumer campaigns to real-time social activations. What sets me apart: I connect the dots between creative storytelling, data-driven strategy, and execution, from ideation to final deliverable. Whether I'm architecting a brand system, mapping a customer journey, or producing a live event, I bring the same rigor and creative instinct to every project. Open to brand leadership, strategy, creative strategy and integrated marketing opportunities. Let's connect.