Creative Strategist - Multi 8-Figure Mental Health Clothing Brand

DearPersonCo is a fast-growing, multi eight-figure DTC apparel brand built around mental health awareness, emotional storytelling, and meaningful products that resonate with millions of people. We're scaling aggressively and looking for an A+ Creative Strategist who knows how to develop winning direct-response creatives, lead a creative team, and consistently turn new ideas into profitable ads. We're not looking for someone who simply swipes competitor ads and changes a few things. We want someone who lives and breathes performance creative, understands consumer psychology, and knows exactly what makes an ad convert. You'll have the opportunity to work with a rapidly growing brand, substantial advertising budgets, and an established creative team, with uncapped earning potential tied directly to the performance of your creatives. What You'll Own - Creative Strategy: Develop original, high-converting ad concepts, angles, hooks, and formats across Meta and other paid social channels. - Research & Ideation: Constantly study winning ads, emerging creative formats, consumer psychology, and market trends to identify new opportunities. - Scriptwriting: Write compelling direct-response scripts and detailed creative briefs that give editors clear direction. - Creative Direction: Lead and manage 2+ video editors throughout the production process, from initial concept to final delivery. - Creative Testing: Build and execute a structured testing pipeline that consistently produces new winning creatives. - Performance Analysis: Analyze metrics such as hook rate, hold rate, CTR, CPA, ROAS, and ad spend to identify winners and continuously improve performance. - Scaling: Identify winning concepts, iterate on successful ads, and develop new variations capable of scaling to significant ad spend. Who You Are - A proven Creative Strategist with experience working on 7/8-figure DTC brands. - Have a documented track record of creating winning ads with significant tracked advertising spend. - Deeply understand direct-response marketing, consumer psychology, and persuasive copywriting. - Can independently take a creative concept from research and ideation through scripting, production, and performance analysis. - Have experience managing video editors and providing clear, actionable creative feedback. - Are highly analytical and understand how to use performance data to make better creative decisions. - Stay ahead of the market, constantly researching new formats, trends, hooks, and angles. - Are proactive, resourceful, and obsessed with producing creatives that scale. Bonus Points - Experience with apparel, lifestyle, wellness, or emotionally driven DTC brands. - Experience creating viral storytelling ads, AI-generated creatives, UGC, and other emerging ad formats. - Have developed creatives that have individually scaled to six or seven figures in ad spend. - Have experience leading creative teams at eight-figure or larger brands. Compensation $5,000–$8,000/month base compensation + uncapped ad spend bonuses, depending on experience and proven track record. We've had creative strategists earn multiple 5 figures in bonuses per month. - Fully remote. - Uncapped performance incentives tied to advertising spend generated by your winning creatives. - Opportunity to work with substantial advertising budgets and an established creative production team. - Significant room for growth as the brand continues to scale. The better your creatives perform and the more we scale them, the more you earn. There is no ceiling. We're looking for a proven creative strategist, not someone learning the fundamentals. If you know how to consistently create winning ads and want to scale alongside a fast-growing eight-figure brand, we'd love to hear from you.