Performance Creative Strategist (Telehealth ED Offer)

An innovative telehealth company delivering accessible, specialized direct-to-consumer medical treatments for men. This role supports the rapid expansion of direct-response telehealth offers by crafting compelling creative angles and campaign assets. Day to day, this position involves conducting market research, writing direct-response briefs, and analyzing performance data to guide creative testing. The ideal candidate is passionate about their craft, highly proactive, and deeply familiar with performance-focused DTC work. This is a freelance remote position on a Fractional (10-15 hours) basis. Responsibilities Develop high-converting direct-response creative concepts and angles to scale telehealth erectile dysfunction offers effectively. Build detailed creative briefs, scripts, and visual storyboards for video editors and graphic designers. Analyze paid acquisition metrics across ad channels to identify winning angles and iterate on top performers. Map out end-to-end customer journeys from initial ad impression to landing page conversion and retention. Conduct deep market research on men's health pain points to uncover novel and compelling hooks. Collaborate closely with media buyers to align creative production pipelines with strategic media spending priorities. Oversee the production lifecycle of direct-to-consumer video and static assets to ensure rapid testing velocity. Formulate aggressive creative testing frameworks to discover scalable acquisition angles across paid social channels. Optimize post-click landing page messaging and visual flow to maximize overall conversion rates and order value. Must-haves Proven track record as a senior creative strategist scaling direct-to-consumer offers in competitive health verticals. Demonstrated experience developing compliant, high-performing direct-response ad angles specifically within the telehealth niche. Deep understanding of full-funnel marketing dynamics from ad creative through landing page conversion architecture. Strong ability to write compelling video sales scripts, ad copy, and detailed creative production briefs. Expertise in analyzing performance metrics like click-through rates, cost per acquisition, and return on ad spend. Thorough knowledge of advertising compliance regulations governing sensitive men's health and telehealth categories. Exceptional communication skills in English to coordinate seamlessly across remote creative and marketing teams. Ability to operate autonomously in a fast-paced environment and deliver strategic creative insights independently. Nice-to-haves Hands-on experience scaling dedicated erectile dysfunction or men's wellness subscription offers successfully. Familiarity with video editing tools or graphic design software to rapidly mock up creative concepts. Background working with high-volume paid media budgets on Meta and native advertising networks. Experience conducting direct customer interviews to extract potent voice-of-customer insights for ad messaging. Benefits Enjoy high flexibility with a remote schedule tailored to fractional weekly commitments. Competitive retainer compensation with openness to align with candidate expectations and demonstrated expertise. Opportunity to strategically influence creative direction for high-growth direct-to-consumer men's health campaigns. Collaborative environment with streamlined decision-making processes and minimal unnecessary operational friction.