Head Of Paid Creatives

# Head of Paid Creatives - Sherlock ## 🔍 About Sherlock ### SherlockSearch.com Launched February 2026 Bootstrapped Since: <aside> ‼️ #### 1.8B Views 3.5mm+ Website Visits + Downloads XXmm ARR </aside> --- ## 📋 Summary Sherlock has one of the best organic campaigns in consumer app history. We understand creator pipeline and lifecycle. We understand how to generate organic creatives that scale. Our next step is using the same infrastructure and pipeline management to create paid creatives that scales in the same way. We're hiring a **Head of Paid Creatives** to own the whole creative side of paid: - creators - formats - scripts - testing Day one responsibility will not include media buying and campaign structure. You’re job is solely producing winning creatives **KPI: Ad Spend at LTV > CAC** --- ## 📝 What You'll Own ### PRIMARY: A steady supply of winning performance ads - **Formats**: - reaction + demo - scripted talking head - Demo with voiceover - Street interview - Pixar AI - Higgsfield character swaps - statics - Anything that works - **Testing**: run hook and body tests with our media buyer every week. Rigid about experimenting, fast to kill losers, quick to make more of what wins - **Scripts and briefs**: direct, pain-point, hard-sell scripts that any creator can film well ### Secondary: - **Creator sourcing**: Trybe, SideShift and our own outreach. You pick the mix - *We have an outreach team for you to oversee and manage for this segment* - **Recruitment**: sign and onboard creators w/ recruiting team. You set the call script/agenda - *We have a recruiting team for you to oversee and manage for this segment* - **Creator management**: pay, coaching, a weekly creator call, and keeping your best creators making more - **Team**: hire and oversee editors, AI UGC and statics help once the results justify it - *The onus will be on you to hire in this realm if you want assistance.* --- ## 🔧 What You'll Actually Do Day-to-Day - Operationalize creative testing through formats, concepts, and avatars - Perfect the operation through briefs and scripts - send them to creators - Review every video before it goes to testing: hook, pain point, demo, call to action - Run a weekly creative review with the media buyer: what won, what died, what we test next - Study competitors' ads and pull new angles - Study organic success and transfer to paid context - Recruit, meet with, and coach creators, dealing with comp, motivation, and strategy to get more out of the best ones - Spot what's working and bring ideas, not just updates --- ## 🧰 Tools You'll Use Notion · Slack · Discord · Internal Brief tool *(Playbook)* · Internal creative tool *(Beige Ads Page)* · Meta Ad Library · Trybe / SideShift · Higgsfield · CapCut --- ## 🧠 Who You Are - **Obsessed with data.** You know why ads spend, keep CAC low, and every metric in between - **Charismatic.** No problem schmoozing creators and helping them see the vision here at Sherlock to propel their careers - **A sharp writer.** Hooks and scripts are your thing - **High-agency hustler.** If something is unclear, you figure it out or ask. You don't stall - **Organized.** Every creator, brief and test is tracked. Nothing falls through the cracks - **A coach.** You treat creators like a sales team and they want to work for you - **Ambitious.** You see how big this can get and want to be here <u>**long term**</u> **Preferred, not required:** - *Has run a UGC or creator program for paid ads* - *Has worked with a media buyer or agency on creative testing* - *Has used Trybe, SideShift or AI UGC tools* - *Has written ads that scaled* --- ## 💰 Compensation & Details - **OTE: $80-110k** - <u>Base</u> + <u>% of ad spend</u>. Structure discussed on the call, based on experience - Full-time - Fully Remote *(NYC + TLV HQ)* --- ## 📡 Communication Expectations - **Jesse (cofounder)**: collab media buying, everything with our agency, creator sourcing and recruitment - **David (cofounder)**: collab on scripts, creative testing and creator management - Multiple times a day with both founders - Weekly creative review with the media buyer --- ## ⭐️ What You Have to Gain - **A founding role.** You build the creative engine behind our paid growth. Not a cog in a wheel - **Direct line to the founders** who took Sherlock to 1.8B views. No layers, fast decisions - **Infrastructure nobody else has.** We have the best supporting infrastructure in the industry. Spend 30 minutes seeing what we have and you'll realize how easy this will be to scale in-house. - **Real budget behind your work.** We will fund everything A-Z. This would be the highest revenue driver for the business. The budget is unlimited if things work. The better your creatives, the more we spend, and the more you earn - **The formula** for scaling paid in the consumer app space --- ## 📩 Apply - **SEND TO** **jesse@imsherlock.com** - Resume / CV / X / linkedin - a paragraph about why you're interested and why you'd be a good fit - **SEND TO jesse@imsherlock.com a loom video showing:** - an ad or script you created that performed well - any context to previous campaigns you’ve managed - competitor libraries you would monitor for Sherlock - sample brief for a Sherlock advertisement