Direct Response Creative Strategist

ABOUT US We're a fast-growing pet supplement brand selling direct to consumer, scaling primarily through Meta. Our best ads aren't polished brand ads. They're direct response creatives built on deep customer research: long-form native ads, UGC, founder and expert POV videos, story ads, statics and advertorials that speak to pet owners in their own words. We're looking for an experienced Creative Strategist to own the creative side of the brand and work directly with the founder. THE ROLE You'll own the full creative loop: research → angle → script/brief → production → launch → read the numbers → iterate. Your job is to keep a steady pipeline of new winning ads coming, and to turn every winner into many more. WHAT YOU'LL DO 1. Customer research - Dig deep into our customers: ad comments, product reviews, support tickets, Reddit, Facebook groups and surveys - Build and maintain a voice-of-customer bank: pains, objections, desires, exact phrases, buying triggers - Identify new avatars and segments we're not speaking to yet - Use AI to research and compile faster, then add your own thinking and judgement on top 2. Competitor and market research - Dissect the Meta Ad Library every week - Find competitors' and adjacent brands' winners, and work out why they're working (hook, angle, mechanism, format, offer) - Spot new formats and angles early and adapt them for us 3. Angles, concepts and scripts - Generate new angles, hooks, mechanisms and concepts across every awareness level - Write scripts for UGC, founder/expert POV, story ads, VSL-style videos and AI animation - Write statics, long-form native ads and long primary text - Know when a winner needs iterations and when it's time for something completely new 4. Briefing and production - Write clear briefs for editors, designers and UGC creators - Work with creators and editors until every ad is ready to go live - Quality-check every creative before launch 5. Iterations - Turn every winning ad into 5–10 deliberate iterations: new hooks, new personas, new formats, new awareness levels - Keep track of what's been tested so we don't repeat ourselves 6. Performance and data - Read Meta performance data yourself: hook rate, hold rate, CTR, CPA, ROAS and spend - Understand why each ad won or lost, and use that to decide what we make next - Work closely with our media buyer on what to test and what to scale - Spot when the landing page, not the ad, is the problem, and tell us what page to build 7. Pipeline and reporting - Keep the creative testing pipeline full every week - Send a short weekly update: what launched, what's winning, what you learned, what's next WHAT WE NEED FROM YOU - Proven experience as a direct response Creative Strategist for e-commerce/DTC brands, ideally supplements, health or pet - Proof of ads you've made or strategised that spent significant money, with screenshots of the numbers - Strong understanding of direct response: awareness levels, sophistication, mechanisms, objections and buyer psychology - Excellent copywriting and excellent written English - Experience across UGC, statics, video/VSL, long-form native ads, advertorials and landing pages - Strong AI workflow skills (real workflows, not copy-paste prompts) - Fast, organised and able to take full ownership WHO WE WANT Someone hungry. You want to be the best at this, you work hard, and you'd rather be judged on results than on hours. This role is full-time and exclusive: no side clients, no other brands, no agency work on the side. YOU'RE NOT A FIT IF - You can't show proof of significant spend on creatives you made - You've only learned creative strategy from courses or YouTube - You want to brief and wait, rather than own the results - You want to run this alongside other clients HOW TO APPLY In your application, include: 1. A short intro: who you are and why you're the right person for this role 2. Links to 3 of your best-performing direct response ads (Ad Library links) 3. Screenshots showing the spend and results (ROAS/CPA) behind those ads 4. The brands you've worked with and what you owned 5. Your availability and expected monthly pay Applications without proof of real ad spend won't be reviewed.