Creative Strategist

We're a fast-growing direct response skincare brand looking for a Creative Strategist who thinks like an owner and lives for performance metrics. What You'll Own: You'll develop and execute creative strategies that drive measurable results across our eCommerce channels. You'll own the entire creative process—from researching winning angles in the Meta Ad Library, competitor funnels, and customer reviews, to developing hooks and messaging frameworks that convert. You'll test new concepts, analyze performance data, and iterate rapidly. Your creatives will be the engine behind our growth, and you'll take full responsibility for how they perform in market. You'll stay ahead of trends by constantly monitoring emerging platforms (TikTok, Reddit, emerging channels), studying competitor moves, and identifying psychological angles and unique mechanisms before they become saturated. You'll translate customer research and market insights into compelling creative briefs that drive acquisition and scaling. Who You Are: You're obsessed with direct response marketing and genuinely understand what makes people buy—hooks, angles, awareness levels, customer psychology, and persuasion are intuitive to you. You've built creative strategies that delivered measurable ROI, not just "pretty" work. You're resourceful and self-directed; you don't need hand-holding to dig into research and uncover winning angles. You think in systems and understand that better creative performance directly correlates to business growth and your own earning potential. You have a track record in skincare, beauty, health, or adjacent eCommerce verticals—or deep expertise in direct response creative strategy that translates across categories. You're comfortable with data and can read performance metrics to inform your next move.