I have run cold, nurture, and winback email campaigns for RUBI Playbooks through Instantly, and as their outreach matured we transitioned the ecommerce side into Klaviyo to handle flow and campaign management once leads moved from cold contact into actual customers. I'm currently running cold outreach for RebelUp, a company behind clipping campaigns that have generated millions of views for artists like Drake and Lil Tecca, where I'm holding a 15 to 20 percent reply rate. I've also written email sequences and landing pages for fitness coaches, focused on turning cold leads into booked calls and paying clients. Across all of this the throughline is the same, I write copy that moves people through a decision instead of just filling an inbox, and that is what actually drives second purchase rate and LTV at a brand your size.