With a passion for storytelling and strategic growth, I have dedicated over 20 years to the ever-changing world of marketing within the interactive entertainment industry. My journey has been marked by launching globally recognized brands such as Disney, Hasbro, and Star Wars into the online space. This experience has honed my ability to craft compelling narratives that resonate with audiences and drive brand awareness. As a Director of Marketing, I excel in cross-functional team leadership and developing go-to-market strategies that align with business objectives. My expertise spans media buying, strategic planning, and digital strategy development. At Mob Entertainment, I've played a pivotal role in expanding our reach through innovative campaigns for our hit indie horror game Poppy Playtime, achieving significant milestones like 10 billion views on TikTok. My hard skills include strategic product portfolio management, brand positioning, forecasting, and P&L responsibility. I am adept at leveraging data-driven insights to optimize marketing efforts across multiple channels. Whether it's managing multi-million dollar budgets or executing grassroots campaigns, my focus remains on delivering measurable results. I invite you to connect with me to explore how we can collaborate on driving impactful marketing initiatives that elevate brands and engage audiences worldwide.