I worked at Facebook as a Digital Marketing Manager from 2021 to 2022, running Facebook and Instagram advertising for the company's global "Good Ideas Deserve to Be Found" brand campaign at roughly $1 million a month. Today I'm a paid media consultant helping Shopify stores, ecommerce brands and lead generation businesses grow revenue with Facebook and Instagram ads, Google Ads (PPC), TikTok Ads and social media marketing. I've been running Facebook ads since 2016, when I was VP of Digital Media for the Boston Celtics, and later led global social media for the UFC. Along the way I've run 10-12x ROAS Facebook and Instagram campaigns for global sports brands and managed more than $100 million in ad spend across Facebook, Google, TikTok, native, programmatic/CTV and retail media. Clients have included live event tickets (hockey tournaments, conventions), DTC and ecommerce, luxury soap, premium pet food and pet products, baby furniture, women's designer clothing, swimwear, jewelry, book releases, real estate, designer chocolate and more. On the enterprise side, I led multimillion-dollar retail media programs for Purina and Mars Wrigley across Walmart Connect, Target Roundel, Kroger, CVS/Walgreens and Home Depot, and managed paid search, social, programmatic and CTV for Takeda Pharmaceuticals. I also work with smaller businesses: startups, restaurants, real estate agents, wedding photographers, and local service companies like cleaners who need a steady flow of leads. A lot of that work starts with helping owners understand what their cost per lead should look like on Facebook and Instagram, then building the campaigns, landing pages and retargeting to get there. Event marketing is a specialty. I've sold professional sports tickets through Facebook ads, promoted conferences and conventions through Eventbrite, marketed webinars on Zoom, and I market and host my own tech networking events in Tampa, Orlando, Atlanta and Nashville. On the technical side, I install and troubleshoot Facebook pixels and the Conversions API, organize Business Manager accounts, and set up GA4 and Google Tag Manager. I connect WordPress, Shopify, GoHighLevel, HubSpot, Kajabi and Jobber to your ad accounts, and I build custom tools on the Anthropic (Claude) and OpenAI APIs, including unified dashboards that pull your ad, store and CRM data into one view. For creative, I use generative AI tools like Gemini, Nano Banana, Veo3 and Claude for rapid ad creative testing and iteration, backed by years of organic social content and strategy work. Tools I work in: Ad platforms: Meta Ads Manager, Google Ads (Search, Shopping, PMax, YouTube), TikTok Ads, X (Twitter) Ads, Taboola, Walmart Connect, Target Roundel Tracking and analytics: Meta Pixel, Conversions API, GA4, Google Tag Manager, offline conversion imports, Tableau, DOMO Ecommerce, CRM, events and booking: Shopify and Shopify Plus, WooCommerce, WordPress, Klaviyo, HubSpot, GoHighLevel, Kajabi, Eventbrite, Zoom, Jobber Messaging: Twilio, Quo (OpenPhone) AI and development: Anthropic API, OpenAI API, Claude Code, Gemini, Nano Banana, Veo3, PHP/MySQL I manage Facebook ads for multiple clients and can manage yours too. If you need ongoing management, or a second set of eyes on your account through a consultation, let's chat.