I help e-commerce brands find ad angles that actually speak to their customers. My process starts with deep market research (avatar, objections, awareness, and sophistication level), then moves into hooks, short-form and long-form video scripts, statics, and creative briefs that are ready to produce. I come from email copywriting, so I write in a conversational, spoken tone that feels native on Meta and TikTok. I enjoy working in health, beauty, and wellness, where trust and the right mechanism make a real difference.