I run growth on the numbers: what a customer costs to acquire, what they’re worth, and where spend pays back. At BetAnything I led acquisition analytics on about $1M a month of paid media, cutting CAC from $1,563 to $339 and lifting first-deposit conversion from 6.5% to 27.5%. I also built the retention function from zero, delivering $3.5M+ incremental revenue in a quarter against control. Before that I delivered £19M incremental net revenue as Head of CRM at 888 William Hill. Available for contract and fractional work in growth, CRM and monetisation.