Social and community strategist with 12+ years scaling brand engagement in fitness, sports, and lifestyle sectors. Expert at designing authentic social ecosystems, athlete/influencer partnerships, and member-driven content strategies that build community loyalty and drive business outcomes. Proven track record growing fitness communities from zero to 1M+ followers, coordinating global athlete partnerships (Cristiano Ronaldo, La Liga, LA Galaxy), and developing content systems that prioritize member transformation stories and long-term engagement. Early adopter of AI-integrated workflows to accelerate social content production while maintaining authentic brand voice. Skilled at managing multimillion-dollar budgets, leading cross-functional teams, and building content frameworks that scale across platforms.