Nathalie W.

Influencer Marketing Lead

USNew York, United States
English, French
10 years experience
5:27 PM local time

About Nathalie

I've spent over a decade leading influencer marketing strategies across diverse industries including tech, healthcare, automotive, financial services, beauty, CPG, and B2B. My background spans the full spectrum of campaign development, from strategy and talent identification to execution and performance analysis. I'm currently advancing my expertise through AI coursework at Wharton, ensuring my approach remains at the forefront of industry innovation. I'm passionate about connecting brands with authentic voices and building campaigns that drive measurable results in an evolving digital landscape.

Skills

Influencer MarketingCreatorIQTaggerSprinklrCaptiv8AI MarketingSocial StrategyCampaign ManagementTalent NegotiationContent StrategySEOAdobe PhotoshopG-SuiteSharepoint

Tools & software

Google AnalyticsCanvaWordPressExcel