Background across multiple industries — DTC, B2B, e-commerce, health, info, real estate, and finance. With the ability to switch gears in content development to create gravitational pull and a clear path of impact in any given demographic, psychological framing is second nature. Natasha O'Brien, the mastermind behind Shelby Sapp's offer, is a personal mentor. No matter the project or the level of awareness, leading with unique creativity and a strong-held vision of impactful marketing is the key to unlocking exponential growth in any company.