Natalia Z.

Driving Revenue Growth for E-Commerce Brands with Meta, Google, and TikTok Ads | Senior Media Buyer

UAUkraine
English, Russian, Ukrainian
5 years experience
7:13 AM local time

About Natalia

Общие сведения 🎯 Digital marketing expert with 6+ years of hands-on experience in Google Ads, Meta Ads (Facebook), TikTok, and SEO. I’ve worked with a wide range of e-commerce and lead generation niches (from apparel to healthcare) and managed ad budgets from $1,000 to $1M+ per month across Tier 1 markets (USA, Canada, Europe). 🚀 Grew from Media Buyer to Team Lead and Head of Knowledge at AdTribe Agency. Built and mentored Google Ads and Meta Ads teams, launched a Google Ads department from scratch, and implemented innovative performance strategies based on data and analytics. 🧠 Specialized in creative strategy for Meta Ads: developing high-converting ad concepts, managing creative production workflows, and running systematic creative testing to scale performance. I understand how to blend data and psychology to produce ads that convert. 📊 Skilled in GTM, GA4, Microsoft Clarity, Shopify, Triple Whale, and financial metrics like LTV, MER, and unit economics. I create scalable ad strategies and optimize funnels for measurable business growth. 💡 Passionate about education and team development. Created and led internal training programs, improved operational efficiency, and introduced SEO services to expand the agency's offerings.

Skills

TikTok AdsCampaign StrategyGoogle ShoppingPerformance MaxGTMConversion TrackingA/B TestingCPA OptimizationROASBid StrategyKeyword ResearchAudience SegmentationLTV AnalysisBudget ManagementTripleWhaleUGC StrategyCreative TestingE-commerceLead Generation

Tools & software

Google AdsMeta AdsGA4Northbeam

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