Marshall S.

CRO & UX Lead Operator | 5+ Years Experience | Retention-Focused Acquisition & Scaling LTV

USLos Angeles, United States
English
8 years experience
5:21 PM local time

About Marshall

I'm a CRO and UX strategist with 8 years in DTC ecommerce, focused on turning traffic into profit. I currently lead conversion and post-purchase strategy for CleanBoss, building AfterSell upsell funnels, running a prioritized A/B testing roadmap, and measuring everything against revenue per visitor. Before that I led human experience design at Truly Free Home and a headless Shopify migration at Sports Research. I brief copy and design, and I let the data settle the debates.

Skills

CROUX DesignA/B TestingMultivariate TestingConversion Rate OptimizationHeadless ShopifyHydrogenBigQueryRebuySkioGoogle Tag ManagerLanding Page DesignUser ResearchAnalyticsLifecycle MarketingPost-Purchase OptimizationDesign SystemsContentful CMSAdobe Creative Cloud

Tools & software

ShopifyIntelligemsGA4KlaviyoFigmaHotjarVWOConvertMiroFramer

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$90

/hour

Part-time