Seasoned Digital Strategist and Paid Media Expert with 20+ years history in global advertising. 10 of those years spent leading her own performance marketing consultancy for e-commerce brands. Expert at scaling high-growth, direct-to-consumer businesses using data-driven insights, turning them to successful full-funnel strategies and implementing across paid social, search and email. Proven record of successfully managing advertising budgets of $1M+ per month and driving multi-million-dollar revenue growth consistently. A few noteworthy accomplishments: - Scaled a luxury fashion brand from $891,000 annual revenue to $27,071,608 annual revenue in 2 years with 67% in new customer acquisition, improvement from 54% - Built the new customer acquisition funnel for an ecommerce brand that was generating $22,520 per month to its first $1M+ month in 90 days + Improved new customer acquisition from 30% to 78% Recognized with the 2023 Distinguished Filipino Woman Award (Philippine Consulate, New York) and holder of an Alien of Extraordinary Talent Permanent Resident Visa from the U.S. Embassy.