Digital Marketing & Growth Executive with 20+ years of experience leading enterprise digital strategy, CRM/MarTech, omnichannel journeys, personalization, marketing automation, mobile/SMS and AI-enabled transformation. Proven ability to leverage data and technology to create connected, personalized experiences across the customer journey, improving acquisition, engagement, retention and lifetime value. Strategic cross-functional leader experienced in building high-performing teams, managing multimillion-dollar budgets, and partnering across Marketing, Technology, Analytics, Product and Operations to execute complex enterprise initiatives. Brings a disciplined approach to digital innovation, 1:1 engagement, data-driven decision-making and responsible AI adoption while delivering measurable outcomes, operational efficiency and exceptional customer experiences