TikTok Shop and creator-commerce account manager with 9+ years of experience across affiliate, creator and partner programmes, supported by 15+ years in digital marketing. Experienced coordinating multi-client brand accounts and managing the operating work that keeps shops healthy and creator programmes moving: Seller Center and Affiliate Center operations, creator recruitment and activation, product seeding, LIVE activity, content coordination, issue follow-through and performance reviews. Supported initiatives involving 400+ affiliate creators and approximately 60–80 creator content pieces per month; built a network of 6,000+ creators, publishers and partners. Combines clear client and partner communication with commercial judgement and data-led action across GMV, conversions, ROAS and account health.