Creative strategy and content production leader with 7+ years of experience turning brand objectives into compelling content across beauty and lifestyle. I combine creative judgment, platform-specific storytelling, and production expertise to develop campaign concepts and build systems that help teams deliver consistently at scale. Currently, I’m Manager of Social Content Production at SalonCentric, where I lead creative development and end-to-end production for campaigns, product launches, and always-on content. My work spans concepting, storyboarding, creator direction, on-set leadership, and post-production, partnering closely with strategy, marketing, editors, and agency teams to bring a clear creative vision to life. I bring both the eye to shape an idea and the operational thinking to execute it. Whether directing a shoot, guiding creative partners, or improving production workflows, I connect brand goals with clear creative direction and content built for its audience and platform.